Semrush. It includes both a Page Authority (PA) score and a Domain Authority (DA) score. How to Check Domain Rating/Authority (3 Methods) 1. It only takes represent the ranking factor of your page. E. You may already be familiar with Domain Authority (DA) and Page Authority (PA). The current homepage has a Page Authority is 41, mR : 4:53 and Domain Authority is 31. The overall Spam Score is currently an aggregate of 17 different "flags. Domain authority between 40 and 50 is considered average, between 50 and 60 is considered good and over 60 is considered excellent. Moz Rank is one of the most popular and dependable metrics if you want to measure the authority of a domain or web page. There are several tools available for checking your website load speed. " You can think of each flag a potential "warning sign" that signals that a site may be spammy. E. This page in the image below has an authority of 44, but the entire domain authority is 91. It's for a small city so it's odd that even with good content, a good website, solid domain authority relative to competitors, solid backlinks that we still aren't appearing. So, just what is the meaning of Domain Authority (DA)? In a nutshell, it is a metric developed by Moz that website owners can use to evaluate how likely their content is to appear in search engines for relevant queries compared to their closest competitors. As a result, we’ve made the tough decision to delay the launch of Page Authority 2. So, let me take a moment to retrace our steps as to how we got here, where that leaves us, and how we. We talk about it, debate its importance, and joke about Google using it to rank websites (they don’t). Moz Rank is a metric that measures the popularity and authority of a website based on the quality and quantity of its backlinks. The old website is still running o. Page Authority (PA) - Page Authority is a Moz proprietary metric from 1-100 which predicts how well a page will rank in Google based on a machine learning algorithm of link metrics. Moz Domain Authority was created as a way for a website owner to measure how likely their website is to rank on the SERPs on a scale of 1 to 100. Thanks- I've done this type of audit, all of our metrics are stronger than the sites appearing in the map pack. Domain authority is. When users are coming from one URL to another, they don't want to see broken pages, and those link signals can pass relevance and value to Google. Ahrefs DR is based on the number and quality of. The web page which gets the maximum number of hits on your website has a higher page authority compared to the other pages on your website. You’ll receive the domain authority (DA) score, page authority (PA), and Moz rank data upon scan completion. Get fewer spammy links. It is used to describe the strength and quality of a page or a website. With this grading system, you will discover and have a chance in predicting the ranking which called da pa checker of a page when it appears in the search engine result pages (SERP). The truth is, there is no specific or ideal number to be considered “good. Technically, Domain Authority (DA) is the ranking metric used to predict how well a website will rank on various search engines created by Moz. In the last six months domain authority, page authority, domains linking to the site have declined. So it makes sense for search engines to treat them different. So if your page has bad content, your page authority score is. Think of this where a brand new domain would have a 0 domain authority and Google would have a 99 domain authority. Check the up-to-date Domain Authority of a competitor, partner, or opportunity directly from the original source – Moz's own index. Simply enter any URL into the search bar, and the program gives you the current Domain Authority score for your site. This means that it should. Both metrics are essential in understanding and optimizing your website’s performance in search engine rankings. It is calculated on a logarithmic scale from 0 to 10, with higher scores indicating higher authority. Browse MOZ's product catalog and select the items you want to include in the gift box. Usually, the competitive metric is considered in deciding the page performance rather than a concrete score. To gather link data we use a crawler called Dotbot that starts with. What is a good Moz domain authority? Domain authority is scored on a scale of 1 to 100 (1 being the worst, 100 being the best) using an algorithm designed by Moz. By definition, 302s are temporary. ”. Page authority is based on data from Moz‘s web index and takes into account many different factors such as DA. Google uses different metrics to rank websites so agreement between PA/DA and rankings generally does not occur. Complete Local SEO Management. Learn more Try Moz Pro free. Page Authority is a 1–100 scale developed by Moz that estimates the likelihood of a page’s ability to rank in a search result, based on our understanding of essential ranking factors. As the creator of the DA score, they offer the ideal domain authority checker. It’s not a ranking factor, but rather, a useful metric for evaluating multiple factors that predict search engine rankings. It will be installed from the Chrome apps store and will be installed as an extension of the Chrome browser. When you visit a page, you will see some important data towards the top. This means that you can expect to see new data roughly once a month. Search engines use discrete methods to model the real world in search. Domain Authority (MOZ) vs Page Rank (Google) Ever since Moz released DA, it has been compared to and confused with Google’s PageRank and even mistakenly referred to as a “Google metric. It directly impacts a webpage’s ability to rank higher in. ” As stated above, Moz’s domain authority scale runs from 1 to 100. Step 2: Analyzing the results. Meaning that, PageRank doesn't take into account anchor text. Domain Authority. You'll notice the Y-axis is showing a hypothetical Link Juice metric on a. The scores are between one and 100, the higher the score the greater the ranking ability. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. It's perfectly natural to have some links from low-authority domains and pages, and in many cases it's both relevant and useful to searchers. Page authority is different to domain authority, which measures the authority of an entire website. Page authority is the score that predicts how well a page will perform on SERP. Damage their search engine rankings. Plus it's just a good user experience. These terms were created by Moz – a SaaS company – and are used for different purposes. Open external links in new tabs. Categories: Content Marketing Local SEO. Page Authority is a website scoring system developed by Moz, an industry leader in all things digital marketing analytics. For example, in the SEMrush14-day free trial, you can only get. The Rankings Keywords count comes from our Keyword Explorer tool. This means search results include a minimum of 10 good answers for search queries on the first page. It also helps you view the inbound link number and quantity of linking root domains each page has. Page Authority measures is a SEO metric which measures from 1 to 100. To define – every page of your website is important for your business and it should create a good authority. Image via Moz Free Domain SEO Analysis Tool. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. In SEO, DA stands for Domain Authority, whereas DR stands for Domain Ranking. Searching “what is page authority” returns Moz as the first result, and their meta description is “Page Authority (PA) is a score developed by Moz that predicts how well a specific page will rank on search engine result pages (SERP). Indexation by typing a URL directly into the search bar or the browser bar and seeing whether the page is indexed. . What Is Page Authority? Page Authority or PA is a score which was created and developed by marketing analytics company Moz, to indicate where a specific page will rank on SERPs. This indicates that “superfan” visitors are far more engaged and therefore more profitable than moderately excited users. According to Moz, there is not really a "good" or "bad" domain authority score. Page authority measures the ranking strength of specific individual pages. The most practical use of this tool is to. I feel like I'm wasting time by going out and creating backlinks for a new page to increase page authority, especially when I've already got the domain link for domain authority. Keyword Difficulty puts more weight on higher-ranking, more visible. Backlink Checker / Website Authority Checker / Broken Link Checker For. You will always be working to build your domain authority, and the higher it is, the better your chances of ranking well for your most important terms. AR ranks the websites in Ahrefs’ database according to the size and quality of their backlinks. This score takes into account all of the published content. Moz PA DA Authority Checker is a tool developed by Moz that provides a score for a website's authority based on a proprietary algorithm. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Green (90 to 100) - Indicates a Looking good (high) page performance score;Exploring Moz's list of the top 500 sites on the web can help you to understand the impact that Domain Authority and other link-based metrics have on a site's rankings and popularity. Top SEOs believe that external links are the most important source of ranking power. It shows the following: The D omain Authority of the overall domain. It is based on dozens of factors, including the quality and quantity of inbound links. Moz Data Power your SEO strategy & AI models with custom data solutions. Domain Authority (DA) is a metric first developed by Moz that predicts how likely a domain is to appear in the SERPs compared to its competitors: It's important to highlight that Google doesn't use Domain Authority as a ranking factor to decide how to rank websites. Page Authority. that search engines give to established, well-linked properties. A well-executed and organized pillar page is one of the best ways to showcase to your audience (and search engines) that you have topical authority in a specific area. Moz Links API Power your SEO with our index of over 44 trillion links. How is Moz Page Authority calculated? Moz Page Authority calculated on a 100-point, logarithmic scale where it uses different […]In fact, there are a number of services that claim to be able to predict how well a given page or site will rank in search engine results pages (SERPs). Lastly, check out this post from Curata - HUGE list of opportunities. This can lead some to believe that Domain Authority is a ranking factor for search engines like Google. Page authority is the score that Moz gives to specific pages based on the quantity and quality of links present in them. Key Takeaways. Yes, we can say that it is a Tiny portion of Domain Authority that defines how a particular website will rank on search engine results pages. A Landing Page is a page that focuses information targeted towards a particular user – and according to Seth Godin, optimised specifically to encourage 1 of 5 actions: Get a visitor to click (to go to another page, on your site or someone else's) Get a visitor to buy. Change the dropdown to pages that link to any combination of: The result is a much more specific set of link opportunities. page authority then you are at the right place. With Brand Authority, Moz makes the elusive but powerful idea of brand into. Page Authority or PA is a score that is given by Moz to predict the potential ranking of a specific page on SERPs (search engine result pages). How can I take this research and make some sense of it to beat them in r. In general, the closer a website's DA PA is to 100, the more likely it has a good domain authority. Through proven expertise, you build authority and trust in your field. This metric is calculated by a machine. Long gone are the days of just counting backlinks a couple of ways and hoping they correlate well with SERPs. Date Crawled - The date on which this page was crawled for. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Domain Authority: Level: 0-10: Worst: 10-30: Bad: 30-40: Acceptable: 40-50: Average. • Domain Authority extends its coverage. Page authority (PA) is a score from 1–100 that helps measure the strength and performance of an individual page. Here’s an example. Links containing the keywords you're targeting. Also, while domain authority is a good benchmark, it is not always 100. Link Explorer is a link popularity and backlink analysis tool that lets you research and compare any site on the web. We're obsessively passionate about it, and our mission is to help people achieve it. It is based on a combination of factors including the age of the domain, the number of links pointing to the page, the quality of those links, and the overall popularity of the site. There is a lot of great info on this simple report. . This page in the image below has an authority of 44, but the entire domain authority is 91. 2. MOZ LINK EXPLORER: World's best BACKLINK CHECKER with 40 trillion links. You get the following explanation from OpenSiteExplorer when you look for a domain that isn't crawled: Although our index is large, there are a number of reasons why we may not have data for the page you've requested. When it comes to domain authority, high-quality backlinks are king. This website ranking measure is determined on a logarithmic scale and the score ranges from 1 to 100, 1 being where all new websites start and move. Moz uses a score called Page Authority to calculate this prediction. Domain Authority is a metric developed by Moz (well-known SEO software company) that scores a website based largely on the quality and number of that website’s inbound links. It runs on a scale from zero to a hundred. Domain Authority is a competitive research tool for Moz users, in much the same way Keyword Planner is a research tool for Google Ads users. A business that just starts often has a value between 10 and 25. Prioritize pages with high authority. Domain authority (DA) is a ranking metric that you can use to predict how well your website will rank on search engines. Compare US mobile and desktop down to the national and local levels. This means that your domain hasn't been crawled and that there's no data in Mozscape. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. What Is Page Authority? Page Authority is a search engine ranking score that estimates how well a web page will rank in the search engine results pages (SERPs). Page authority is equal (48) though but my domain's authority is lower (mine 37, competitor 40). MozBar Alternative: If you don’t want to add the MozBar as a Chrome extension, sign in to Moz’s Link Explorer. How To. Page authority. The Moz Domain Authority Checker calculates a website’s. At Moz, we believe there is a better way to do marketing. " This will run a crawl of only the URLs from the Internal Link report. It doesn't take into account whether some of the sites maybe have been flagged for spam. We focus on search engine optimization. Wait for the tool to evaluate the page authority score, which is usually a number between 0 and 100. It was created by the SEO software company Moz, and is not a part of PageRank or Google’s ranking factors. Overall i can rate moz. So, there is no Good or Bad Page Authority of a page; rather than it is a comparative study. Better to have fewer links from pages with high DA many links from pages with. There have been some fantastic conversations about how it works and how it should (and shouldn't) be used, and we wanted to clarify a few things to help you all make the best. Domain Authority (DA) is based on data from Moz’s web index, Link Explorer, using metrics such as the number of links pointing to your site, and the authority of the domains those links are coming from. A DA score ranges from one to 100. SEO practitioners optimize websites, web pages and content for the purposes of ranking higher in search engines, like Google. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. The Page Authority calculation is more of a comparative measure with which the results of Google’s first results page is. Domain Authority is not the only site authority metric. A brand-new website will always start with a Domain Authority score of one, and that score will increase as the site earns more and more authoritative backlinks. This score can compare websites or track the ‘ranking. Page authority was also implemented by Moz, and ranks the authority of just one page on your website. Second, effective measurement techniques, such as using tools like Moz’s Page Authority, can help you accurately assess the strength of your pages. Dear all, I tried to find this question using the search option but cannot find the exact same problem. It also helps you view the inbound link number and quantity of linking root domains each page has. 1 is. Remove any bad links and fix any broken ones that may hurt your domain score. Mar 17, 2023. I will enumerate most important to least improve the page range and the range domain. 2. Moz Pro Your all-in-one suite of SEO essentials. What's changing. What Makes a “good” Authority? Given the way DA or PA calculation is done, the best way to use it is as a comparative metric instead of using it as a concrete score. If you are a WordPress user, you can use the open external links in a new window plugin. Page authority is a concept represented by Moz. Google wants to be as certain as possible that they are recommending sites that display a high level of expertise, authority, and trustworthiness — which is what E-A-T stands for! It’s Google’s way of protecting searchers from low-quality content that has the potential to be detrimental to a searcher. Keeping an eye on drops. 2 billion links from almost 7 million. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. Moz calculates DA on a score of 1-100. It was originally developed by Moz, a SEO software suite offering tools aimed to help plan organic strategies and improve search engine visibility. Domain authority is a way of predicting how well a website will rank on search engines. It was created and developed by Moz, a marketing analytics company. Domain Authority (DA) is a score developed by Moz to predict how likely a website is to rank in SERPs. SEO stands for search engine optimization. If the difference between the Domain Authority and Page Authority is very high, it can be a concern. BuzzFeed. The same happens for home. It will also be compared with other pages in the same industry and then evaluate the final score. Scheduled Updates: Moz typically updates its DA and PA metrics on a monthly basis. Similarly, Moz chart scores less indicate a poorly connected website. As previously mentioned, it all starts with good content. Your initial review. Moz Keyword Explorer. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Domain authority is a measure of a website’s rank in search engine results and may be considered an indicator of its overall quality. Generally speaking, your own Brand Authority score isn’t worth obsessing over. It will take time for Moz crawlers to read and evaluate your website after you make any of the above changes, so you need to be patient. It’s an important factor to consider when optimizing your website for search engines. What is a Good DA? Websites with a lot of high-quality external links are usually close to the top of the DA scale. June 25, 2016. The score ranges from one to 100. Having a good page authority doesn’t guarantee that your website will rank very high in Google search. The age of the domain, the number of backlinks. Posted on July 14, 2022. See which Moz SEO solution best meets your business needs. Page Authority scores range from one to 100, with higher scores corresponding to a greater ability to rank. You can find your Domain Authority (DA) score through Moz’s Link Explorer tool. Link Metrics Overview Panel. What Is Domain Authority? Moz defines domain authority (DA) as a score attributed to a website based on the number of linking root domains and the likelihood of it ranking on a search engine’s result pages (SERPs). By looking at a specific. Higher numbers suggest the page is more authoritative and therefore has a higher likelihood of ranking. Domain Authority (DA) is a metric that Moz builds tools to help improve SEO, developed to predict how well a website will rank on search engine results pages (SERPs). Brand Authority uses two core Moz strengths: (1) Our deep knowledge of search results and rich search features, and (2) Our massive database of search volume information. Moz itself has said that Page Authority is a ‘comparative’ tool, which helps us to compare a website’s probability to rank. Created by Moz, sites are given an assigned number, or a score, from 1-100; the higher the score, the. Ensure your website loads quickly. The only difference is that DA indicates the overall strength and PA indicates the individual page strength. The free bulk domain authority checker gives you a good indication of how you are stacking up with your competitors. Page Authority (PA) identifies the strength of a particular page (on a 1-100 scale) and its ability to rank in search results in comparison to other pages. In my opinion, these concerns are largely unfounded. This metric is calculated by a machine. Page authority is a term used to identify the power of an individual page. How Moz calculates Domain Authority. C) Be worthy of links and shares from across the. How is the Page Authority calculated? Similarly to the Domain. Do you want your internet domain to score well and that Google also takes. When spelled with a capital D, capital A, it's Moz's own metric. Enter a website URL to know its domain authority, ranking keywords, and number of referring domains. You can do this by prioritizing original research. Page Authority is based on data from our web index and takes. 4. The more pages have a good value; the more pages will be placed higher in Google. The Authority could be suffering from any or all of the following: Keyword research is 5. Step #2: Look at Page Authority. 6 Domain Authority Checkers to Consider Using. Moz’s Link Explorer also finds lost and broken links, gives you Moz Page Authority and Domain Authority scores, and helps you find the top-performing content on your site and others. It’s tempting to think Quora has its SEO all sorted out. Among the best known are a pair of metrics developed by the SEO gurus at Moz: Page Authority (PA) and Domain Authority (DA). Higher scores correspond to a greater probability of ranking high on the SERPs. Moz Domain Authority (also called DA score - domain score - Moztrust) is a metric developed to help predict how likely a domain, subdomain, or page is to rank in search engine result pages (SERPS). On the other hand, the term Domain Ranking is an Ahrefs metric, which indicates the strength of a website’s backlink profile. The overall Spam Score is currently an aggregate of 17 different "flags. DA score ranges from 1 to 100, with higher scores indicating the better Search Engine Result Pages (SERPs) rankings. Outreach and pitch this content. Moz uses different factors to calculate this score based on a sample of links to a website or page. In a nutshell, it's the number of other sites that link to your page/site. Enter a competitor’s domain, subdomain, or exact page. 1. Further reading:. It uses a number of signals taken from the Moz crawler and tries to predict how well a domain will perform in search results. It's important that visitors to your site can do two things right away: know what the page they land on is about and easily find the information they're looking for. For example, if you are guest posting, the post may be on the home page for a week or 2 but then it will be archived so you need to look the inner pages of a. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. Page authority. Focusing on quality over quantity is the most effective way to improve your website’s score. Leads: 8. I have been building links to the home page of my web site. Low scores indicate that your page may not show up high in the SERPs. Domain authority is a score created by Moz (SEO software) to help businesses understand their website’s performance in the search engine result pages. What is DA - Domain Authority. The official term and algorithmic score were invented by the good folks at Moz. Relevant content and authority, without copying. You can score anywhere in between 1 to 10 so try to focus on adding more quality. Explore all the free SEO tools Moz has to offer. By removing bad and broken links, you’ll help improve your domain ranking. Also look into posting on Linked with a tagged URL giving credit to the original post on site. Page authority score; Moz rank; Index pages; Moreover, it also tells the spam score of a website therefore it is called a spam score checker. 4. While absolute conversion rates vary wildly by industry, unicorns always outperform donkeys by 3–5x regardless of industry. Unlike domain authority, page authority works with a single page only. The overall likelihood of spam increases as a site accumulates more and more flags, so that the total number of flags is a strong predictor of spam. Can be manipulated to reflect artificially high scores. Page authority (PA) is a score developed by the SEO company Moz. In case you subscribe for Moz-Pro, the tools that you will have access to can’t be available to the person who hasn't subscribed for it. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. As the search landscape has continued to morph and change, we knew that both DA and PA warranted updates in order to better keep pace with the search engines. It runs on a scale from zero to a hundred. -Create A strategy of link building. The philosophy behind it all was that when you want to see the best results. It is essential to know about the current Page Authority of a website that which page requires updating. Moz offers other scores and ranks as well, and one of those is the Spam Score. It provides better insights into the strength of. Some you may recognize include: Majestic’s Citation Flow; Semrush’s Authority ScoreThe new model is exceptional in nearly every way to the current PA, but our last quality control measure revealed an anomaly that we could not ignore. Page authority or PA is a popular score developed by Moz that helps to predict how well a specific web page will rank on the SERPs. Page authority is the metric that measures and forecasts how well a specific page will rank on search engines. It doesn't take into account whether the sites are related to each other. A product of the software engineering company Moz, domain authority provides an estimate of how well a website will perform in search engines. Now that you know how your target market is searching, it’s time to dive into on-page SEO, the practice of crafting web pages that answer searcher’s questions. There are probably several other good uses for microsites and times when it pays to apply them, but they tend to fit with some of the above principles. Optimize your content. Moz Local. DougRoberts Nov 18, 2013, 1:16 AM. MOZ’s free domain SEO analysis tool allows you to check domain authority of a site in 1-click. Keyword Research Tools AhrefsTo rank on the top on the web, its highly recommended to have higher Moz Rank. SEO software company Moz developed Domain Authority as a way to assign a cumulative “grade” to your website based on its ability to compete with other websites for search engine result page (SERP) ranking. Page Authority: 33. Moz DA ranges from 1 to 100, with higher scores equalling a better domain (aka a better chance of ranking highly). You improve the authority of individual website pages in the same way you improve the overall authority of your website. the site of "Friends of Richmond park'. Be Patient. It ranges from score 0 to 100. These terms were created by Moz – a SaaS company – and are used for different purposes. Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how well a website will rank in search engine result pages (SERPs). 4. The higher the Page Authority, the greater the potential for that individual page to rank well in search results. Once complete, check the status code column for any 301s. Like Domain Authority, Page Authority has served the SEO community for years as a measure of a page’s ability to rank. On-page SEO is multifaceted, and extends beyond content into other things like schema and meta tags, which we’ll discuss more. Google’s “People Also Ask”. 3. Improve internal linking. This value, which can range from 0 to 100, indicates how valuable your website domain is. Rather, it’s best to think of Domain. Moz's platforms are powered by world-class quality data, both robust and fresh enough to serve as the foundation upon which critical business. Moz Local is a separate subscription that focuses on local SEO marketing. Page authority uses many of the same metrics used to determine your DA score, with one clear difference. You need good people who themselves have authority; otherwise, your lovely gothic mansion might turn into a pile of rubble. Both mozRank and PageRank (both academically and in the real world) have very few pages at the top (mR/PR 10) and many, many pages at the bottom (mR/PR 1). Domain Authority is the score given to your domain according to its strength and potential. Moz Domain Authority Checker. 2. Page authority is a score assigned by Moz. 1. Domain authority scores your entire website. Page Authority is the value of a page measured between 0 and 100. This term can be easily confused with the Domain Authority (DA) metric developed by Moz. The “a” portion of the links stands for attribute, the “href” stands for hypertext reference, meaning you are about to enter the destination of the link, the URL portion beginning with “is the page you are pointing the link to, the word “hedgehog map” is the anchor text and is the clickable, visible part of the link, and the “</a> closes off the. This website ranking measure is determined on a logarithmic scale, and the score ranges from 1 to 100, 1 being where all new websites start and move on up from there. This score also ranges between 1 and 100, and is important because it is similar to DA, and affects your site’s standing. It’s important to pay attention to the page authority as well. rhutchings Aug 1, 2011, 4:46 AM. We know brands matter online and in the real world, and this metric offers clarity. 95/mo which is used by over 10 million people worldwide. But first, let’s look at page and. It also provides information like linking root domains, ranking keywords, and a spam score. What is Page Authority (PA) PA is another parameter of Moz. Type or paste the URL of the web page you want to check into the provided field. 1. Moz considers approximately forty different factors when determining a page's Page Authority. If we talk about the range of PA scores, it is between one and a hundred, and your website page rank is between them. You have the tools to tell when content is good and to select a team that knows what makes it great. If your new URL scheme isn’t universally better than the old one, some pages may permanently lose ranking. You can showcase expertise and trust by publishing high-quality, informative content, refining your internal linking strategy, citing authoritative sources, and receiving high-quality, relevant backlinks. Domain authority can have a big influence on page authority. The higher your Domain Authority score, the more likely you will rank on SERPs – and the better your chances of winning new customers.